GET YOUR WEEKEND BACK
Home improvement warehouses make it clear; they want you to do more. More work, more remodeling, more new gazebos, more waiting in line for paint. When Ace tasked us with concepting their 2011 campaign, we came back with a challenging declaration: Do less. It’s time to stop waiting for a guy with a forklift to get fertilizer. It’s time to park right up front instead of wandering the vast and merciless parking lot. It’s time to spend time with your family instead of picking paint colors with the plumbing guy. It’s time to get your weekend back.
Big Speech | :30
Suburban Revolt | :30
Clarion Call | :30
Water Balloon Fight | Rich Media
Burger Flip | Rich Media (animation coming soon)
Parking Lot To-Do List | POP
Free Drop Cloth | Newspaper
I Will Facebook App | Social
FACEBOOK APP
Ace has huge number of Facebook fans. And just like all avid Facebookers, they like to share every daily nonevent, every minor baby milestone, and every single home improvement project. So we figured it was time to channel this constant stream of oversharing into an app that actually sends a message. Tell us what your working on (what faucet’s leaking, what vermin is caught in the garbage disposal, or what unholy rodent is digging a subway through your yard), but more importantly, tell us what you’ll be up to when your done. This app celebrates the glorious feeling of crossing things off your to-do list, and getting on with what makes weekends great. Tanning your eyelids.
